Snoop Dogg Takes Over Death Row Records Brand As Owner

News Times Link: Snoop Dogg has taken over a famous file label that released his stellar career.
The rapper mogul has acquired the Death Row Records brand from the private equity-managed MNRK Music Group run by Blackstone, the investment firm said Wednesday. The terms of the transaction were not disclosed.
Snoop Dogg said he was excited about the label’s acquisition of the brand. Snoop Dogg, 50, said in his statement, “I am excited and grateful for the opportunity to move forward to acquire the iconic and culturally significant Death Row Records brand of tremendous untapped value.” “I am happy to own a label that I belonged to early in my career and was one of the founders. This is a very important moment for me.”

Snoop Dogg found a stepping stone to success while working for Death Row Records in the 1990s. The label was founded in 1992 by Dr. Dre, Sgenite, D.O.C. Shortly after the breakup of N.W.A, Dick Griffey and David Kestnbaum, senior managing director of Blackstone, said they were looking forward to meeting Snoop Dogg at the commander of Death Row.
Kestnbaum said, “We are delighted to have the Death Row Records brand back in the hands of a legend like Snoop Dogg.” “We wish him well in the future as the brand moves forward under his leadership and vision.”
The label’s records, including Dre’s first solo album The Chronic and Snoop Dogg’s debut album Doggystyle, are considered hip-hop classics that define their era. Tupac Shakur became the label’s star in the late ’90s until 1996 when he was shot while driving a Knight in Las Vegas. Shakur’s death led to the death of the label and, for decades, the death of Knight.
Knight misplaced Death Row after it went into financial ruin in 2006. He served time in jail and had a knack for being close to violence that in the end stuck up with him.
“Snoop is actually the govt to take Death Row into its subsequent 30 years,” stated Chris Taylor, president and CEO of MNRK Music Group.

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