On Tuesday shoppers spent a whopping $6B for Amazon Prime Day. Here’s what they bought.
Amazon Prime Day delivered record sales on Tuesday, with consumers spending $6.4 billion during the first half of the two-day event.
According to the latest market data, Amazon Prime Day spending was up 6% over last year. While the first day’s sales figure fell short of estimates, a statement from Adobe said it was the biggest e-commerce day ever this year.
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Vivek Pandya, principal analyst at Adobe Digital Insights, says, “The record spending so far shows us that consumers are looking for their inner bargains, stocking up on specialty categories like electronics and apparel, while discounts remain stagnant.”
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One of the top categories so far this year, according to data firm Numerator’s 2023 Live Amazon Prime Day Tracker, which was last updated at 1 p.m. ET. Eastern, at the time of writing, was home goods (bought by 27% of customers), household basics (26%), and clothing & footwear (25%). Over 1,800 validated buyer surveys form the basis of the data.
According to Numerator’s tracking of unit sales, the top products so far are:
temptation cat treats
amazon fire tv stick
Liquid I.V. package
apple watch series 8
Melissa and Doug Toys
2023 Amazon Prime Day deals: Laptops, headphones, and more are currently discounted
More than 20,000 different consumers have so far purchased more than 91,000 items through Numerator.
The company found that the average order size increased from $53.14 to $56.07 during the same reporting period in 2017. However, more than half of households shopping on Prime Day order at least two, resulting in an average household spending of more than $140.
According to Adobe, buy now, pay later orders accounted for 6.4% of online orders on Tuesday and generated $461 million in revenue, a 20% increase from the first day of Prime Day last year. It turned out that customers purchasing electronics, furniture, and other household items as well as clothing were often using Buy Now, Pay Later programs, which allow users to spread their payments over a longer period.
This year, 43.7% of purchases were made on smartphones, up from 42.7% a year ago.