Disney its celebrating 100th anniversary film?

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1. Disney is wishing on a shooting star this week, hoping that its celebratory 100th anniversary film.
2. Wish will mark a turning point for its beleaguered animation division and jumpstart the Thanksgiving box office.
3. The House of Mouse posted its biggest year ever theatrically in 2019 with a whopping seven films surpassing $1 billion in global ticket sales
4. But has yet to recapture that magic even after relaxed Covid restrictions brought moviegoers back to cinemas.
5. Its Marvel Cinematic Universe films have been hit-or-miss with audiences.
6. The Marvels most recently opening to an all-time franchise low.
7. But Disney’s animation arm, which has ruled the box office for decades, has had more rotten eggs than golden ones in the last three years.
8. Much of Disney’s troubles have stemmed from executive decisions to pad its fledgling streaming service Disney+ with content,
9. Stretching its creative teams thin, and sending theatrical movies during the pandemic straight to digital.
10. This has been particularly apparent with Disney’s animated features, both from its Walt Disney Animation studio and from Pixar.
11. Parents, confused about when and where animated films from the studio were being released, didn’t show up to theaters.
12. And the films that were released weren’t all well-received by critics or audiences.
13. This has had a direct impact on the key Thanksgiving holiday, which Disney has long dominated at the box office.
14. The week of Thanksgiving is typically a robust time at the box office, a tradition for many families who gather during extended time off from school and work.
15. In the last decade, not counting 2020, 2021 and 2022, the five-day Thanksgiving spread
16. From the Wednesday before Thanksgiving through Sunday has resulted in more than $250 million in ticket sales each year.
17. Many of those weekends were fueled by Disney animation hits as well as Lionsgate’s
18. In the wake of the Covid pandemic, the box office has struggled to regain its foothold on the Thanksgiving holiday.
19. Thanksgiving as a holiday moviegoing corridor has diminished in its revenue-generating horsepower in the post-Pandemic era and this means that at least for now.
20. The odds are against any film becoming a massive breakout hit over the five-day frame,” said Paul Dergarabedian, senior media analyst at Comscore.
21. Thanksgiving films in this movie marketplace must rely more heavily on December moviegoing to determine their ultimate box office fate.
22. Box office analysts often disregard 2020′s $21.4 million Thanksgiving haul, as few theaters were open and there were few films to watch.
23. But, 2021 and 2022 had more titles available and neither reached $150 million in domestic ticket sales for the five-day period.
24. Early ticket sales suggest “Wish” could secure up to $55 million for the Wednesday-to-Sunday period including Thanksgiving.
25. That trails previous Thanksgiving openers from Disney including “Ralph Breaks the Internet, Coco.
26. The Good Dinosaur and Tangled but is higher than the $18.9 million brought in by.
27. Strange World last year and the $40.6 million from Encanto in 2021, according to data from Comscore.